Hello!

 

I'm Dr. Mark Massaro, a small animal veterinarian turned veterinary software (mostly PIMS / Practice Information Management System) specialist.

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I've worked both for individual hospitals or groups of hospitals as the internal PIMS / Clinic Technology Director as well as directly for software companies (Instinct, Digitail) in a Product Manager role. So as I like to say, "I speak both languages!"

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I can explain what IMHA is, but also the difference between a standard or floating modal, or a dialog box, and can write a user story, etc...

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My passion is in bringing both sides together to help move the profession forward and help staff achieve a healthier work-life balance. If your software is better meeting your needs and you are able to better / more efficiently utilize it, you go home on time! Mental health in the veterinary field is another huge passion of mine.

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Please feel free to schedule a call or visit my Linkedin to learn more!